Why You Should Use Resealable Zippers for Your Packaging

Packaging plays a pivotal role in product presentation, protection, and convenience for consumers.

Whether you are packaging food, personal care products, or any other goods, incorporating resealable zippers into your packaging can offer numerous benefits. Resealable zippers are a versatile and user-friendly feature that can enhance the appeal and functionality of your packaging.

If you’ve ever wondered whether you need to add zippers to your custom packaging, here’s your full guide!

Join us to see if you should consider using resealable zippers for your packaging and how they can benefit both your brand and your customers.

1. Extended Product Freshness

One of the primary advantages of resealable zippers is their ability to preserve the freshness of the packaged products.

Whether it’s snacks, coffee, pet food, or any other perishable or semi-perishable items, resealable zippers provide an effective barrier against moisture, air, and contaminants.

The airtight seal created by the zipper closure helps keep the product’s original flavor, aroma, and texture intact. This is particularly crucial for food products, where maintaining freshness is a top priority. Consumers appreciate the convenience of being able to reseal the package after use, ensuring that the product stays in optimal condition until it’s completely consumed.

2. Reduced Food Waste

Resealable zippers not only help extend the shelf life of products but also contribute to reducing food waste.

In the United States, a significant portion of food waste is attributed to improper storage and packaging that fails to maintain freshness. By using packaging with resealable zippers, consumers can keep products like snacks, cereals, or baked goods fresh for longer periods, reducing the likelihood of food going to waste.

Consumers can enjoy these benefits while also feeling more environmentally responsible, as less food waste has a positive impact on the environment. Brands that use resealable zippers send a message of sustainability and consumer-centric design, which can enhance their reputation.

3. Convenience for Consumers

Convenience is a key driver of consumer preference, and resealable zippers deliver on this front.

They allow consumers to open the packaging, access the product, and then securely reseal it for later use.

This convenience is appreciated in various product categories:

  • Snack Foods: Resealable snack pouches for products like chips, pretzels, and nuts are a hit with consumers. The ability to reseal the bag keeps the snacks fresh and prevents them from going stale.
  • Coffee and Tea: Resealable custom packaging for coffee and tea products helps preserve the flavor and aroma, allowing consumers to enjoy their favorite brews over time.
  • Personal Care Products: Resealable zippers in personal care product packaging, such as wet wipes or facial masks, keep the contents moist and ready for use.
  • Pet Food: Pet owners find resealable packaging for pet food convenient for maintaining freshness and portion control.

4. Portion Control

For products that come in bulk or larger quantities, resealable zippers offer an excellent solution for portion control.

Your customers can easily open the package, take out just the amount they need, and then reseal the packaging to keep the remaining product fresh.

This feature is particularly valuable for products like:

  • Rice and Pasta: Resealable zippers in rice and custom pasta packaging allow consumers to measure out the desired amount and save the rest for later, avoiding waste.
  • Pet Food: Pet owners can conveniently measure out portions for their pets and ensure the food stays fresh between feedings.
  • Baby Food: For baby food products, resealable packaging allows parents to serve the appropriate portion size while keeping the rest sealed for the next feeding.

5. Cleanliness and Hygiene

Resealable zippers promote cleanliness and hygiene by protecting the product from external contaminants. In products like personal care items and sanitary wipes, maintaining cleanliness is essential.

Resealable packaging ensures that the contents stay hygienic and free from exposure to air, dust, or other impurities.

Additionally, in situations where the product is meant to be used multiple times, such as baby wipes or cleaning wipes, resealable zippers are crucial.

They help keep the remaining wipes moist and ready for use, eliminating the need for consumers to find alternative storage solutions.

6. Brand Differentiation

Using resealable zippers in your packaging can be a valuable strategy for brand differentiation.

In a competitive market, having this feature sets your product apart and conveys a commitment to consumer convenience and satisfaction. It sends a clear message that you’ve considered the user experience and have invested in making your product more functional.

Resealable zippers also provide opportunities for branding and storytelling. They can be customized with your brand logo, colors, or messaging, allowing you to reinforce your brand identity and communicate your values.

When consumers interact with your product and packaging daily, they are continually exposed to your brand, which can enhance brand recognition and loyalty.

7. Versatility in Packaging

Resealable zippers are versatile and can be incorporated into various types of packaging, including pouches, bags, and stand-up pouches. Whether you are packaging snacks, pet food, spices, or non-food items, resealable zippers can be tailored to meet your specific packaging needs.

Their adaptability makes them an excellent choice for a wide range of products, from dry goods to liquids and semi-liquids. For products that require multiple uses or portion control, resealable zippers can be customized in different sizes and configurations to suit the packaging’s requirements.

8. Eco-Friendly Packaging

Consumers are increasingly eco-conscious and seek products with eco-friendly packaging. Resealable zippers can contribute to the sustainability of your packaging by helping reduce food waste and the need for additional storage containers. This aligns with environmental responsibility, making your brand more appealing to environmentally conscious consumers.

Incorporating resealable zippers into your packaging can be part of a broader sustainability strategy, such as using recyclable materials or minimizing packaging waste.

9. Customization and Branding Opportunities

Resealable zippers provide ample opportunities for customization and branding. They can be designed to match your brand’s aesthetics and messaging. Here are some customization options:

  • Logo and Branding: You can print your brand logo and name on the zipper or the area surrounding it, reinforcing your brand identity.
  • Color Coordination: The color of the zipper and the packaging can be coordinated to match your brand’s color scheme.
  • Messaging: Utilize the space around the zipper for branding messages, slogans, or product information.
  • Size and Style: Customize the size and style of the zipper to suit the packaging and enhance the user experience.
  • Graphics and Images: Incorporate graphics or images that align with your product or convey a specific message.


Resealable zippers have become a hallmark of modern packaging design, offering a multitude of advantages for both consumers and brands.

They extend product freshness, reduce food waste, provide convenience, and promote cleanliness and hygiene. Resealable zippers can also enhance brand differentiation, versatility, and eco-friendliness in packaging.

By incorporating them into your packaging design, you can create a product that not only stands out in the market but also resonates with today’s consumer demands for convenience and sustainability.

Whether you’re packaging food, personal care items, or other products, resealable zippers offer a practical solution that benefits everyone involved.


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